While most kids were being read fairy tales or Dr. Seuss books before bed, I constantly found myself reading the stories of the Coca-Cola polar bears or the latest Nike campaign from the pages of AdWeek and Advertising Age.

I believe that the evolution of the marketing world offers an incredible and exciting challenge - creating passionate brand advocates, through the same types of stories that caused me to fall in love with this industry all those years ago.

What drives me most, professionally, is the opportunity to tap into people’s passions: to connect them with brands that speak to who they are, at their very core. I do this by immersing myself in the role, and the industry, to capture insights into what motivates and inspires my consumers.

I would describe myself as a curious and life-long learner, who loves to engage, hands-on, with every challenge presented. I am entrepreneurial in nature, and am always seeking out opportunities to create impactful change by tuning into the unique needs and desires of diverse communities and consumers from all walks of life.